Steven Soto
He/Him
Board Chair – Board member since 2019
Steven is a Senior Supply Chain Manager at Lam Research. Lam Research has been a supporter of the Community Cycling Center for several years and supports a strong culture of community involvement. Steven has been volunteering at Tuesday night volunteer nights and the Holiday Bike Drive since 2013, usually with his son Luke. Steven earned Bachelors and Masters degrees in Mechanical Engineering from Texas A&M University. After moving his family to Portland from the San Francisco Bay area in 2007, he rekindled his childhood enthusiasm for the bicycle and its benefits.
Favorite Book(s) You’ve Recently Read: Thinking Fast and Slow by Daniel Kahneman
Favorite Album: Tones by Eric Johnson
Favorite Thing to do on a bike: Get muddy on a cyclocross course
Favorite thing to do when not working or on a bike: Listen to music
Favorite Movie: The Shawshank Redemption
Favorite Place to Eat on Alberta St: Pa Ella
The first thing you look for when coming into the shop: My favorite saddle in the used saddle bin
Max Beyelia
He/Him
Max was born and raised in Fresno, California and has been in Portland since 2014. While in Portland, he’s been lucky enough to work with Biketown and Oregon Tradeswomen and is now currently in recruitment and employee relations at Oregon Food Bank. Max’s professional experience has been in logistics, management, employee advocacy and partnership building. He has a deep commitment to equity, advocacy and inclusion, especially when he can apply those ideologies to cycling.
Favorite Book(s) You’ve Recently Read: Crying in H Mart & Stone Butch Blues
Favorite Album: Hunky Dory – David Bowie
Favorite Thing to do on a bike: Taking a ride a to get a sandwich at Taste Tickler
Favorite thing to do when not working or on a bike: Cooking for friends or climbing with friends
Favorite Movie: The Big Lebowski
Favorite Place to Eat on Alberta St: Chicken and jojos from Alberta Market
The first thing you look for when coming into the shop: A friend! 2nd thing I look for is the used bikes for sale.
Jim Peters
He/Him
Jim gained a passion for cycling during his childhood and it has remained an integral part of his life ever since. Alongside his dedication to family, fitness, helping others, and cultivating curiosity, he has embarked on numerous bike tours across Oregon and Washington with his wife and two boys. Sharing the joy of bicycling with others is a particular delight for Jim, as evidenced by his volunteer work at the Holiday Bike Drive, his contributions to bikeway design in Portland and the Northwest, and his service as a board member of the former Institute of Bicycle and Pedestrian Innovation at Portland State University.
Professionally, Jim established a distinguished track record as a transportation engineer and planner, assuming roles as a team leader, chief business development officer, member of the executive leadership team, board member, and chairman of the board at a prominent consulting firm in Portland. His influence on the city’s transportation landscape is evident; from the implementation of variable speed systems on Oregon highways to facilitating seamless interaction between light rail, buses, bikes, and pedestrians at traffic signals, to his involvement in designing bikeways such as the east side connection to the Tilikum Bridge. As the current President and Founder of Traffic Jim, LLC, Jim aspires to be a compassionate leader, continuously striving to make positive impacts within the community, and contributing to designing human-centered cities that enable walking and biking.
Adding a touch of fun, Jim and his wife Lisa share an affection for dogs and have established the Lucky Dog Library in SE Portland as a tribute to their beloved rescue dog Lucky. Jim designed and created this unique library, while Lisa, as the creative director, curates dog-themed jokes and poems, maintains the stick and ball library for dogs, oversees a collection of dog-themed children’s books, and even created a tiny dog park for kids to enjoy. The Lucky Dog Library is part of the PDX Sidewalk Joy Map, which showcases sidewalk galleries, exchanges, and displays around Portland.