Learn more about the people that help make this place special!
With a passion for nonprofit leadership and community development, Ruben Alvarado brings extensive experience to the role of Executive Director at the Community Cycling Center. Ruben has successfully led various organizations through significant growth and transformation.
Before joining the Community Cycling Center, Ruben served as an executive leader, elected official, and in various roles providing direct services to communities. He holds a Master of Public Administration from Arkansas State University and a B.S. in Urban and Regional Planning from California State Polytechnic University, Pomona.
Ruben is excited to enhance program effectiveness and broaden access to bicycling and its benefits for all Portland residents. Outside of work, he enjoys creating music and exploring the city by bike.
Bob started working at bike shops in ‘89 in Southern California. He’s worked on everything from beach cruisers to pro race bikes. From local bike shops, he went on to work at REI. There he was sent to Barnett’s bike school where he was trained in bike mechanic education. For the next 35yrs, Bob used that education to open REI service departments across the country and train mechanics.
Sophie Crosby, Volunteer & Events Coordinator
(She/Her)
Sophie grew up in Minneapolis where her love for playing outside and biking around started. She went to Gonzaga University to study Environmental Studies and Sustainable Business and moved to Portland in 2022, where her passion for community engagement began. She joined CCC in March 2024 and is so excited to be a part of the team and helping CCC’s mission of getting more folks on bikes to provide sustainable and equitable transportation. In her free time, she loves to draw and go to art museums, hang out with dogs and animals, listen to a bunch of music, and spend as much time as possible outside hiking, skiing, biking, or relaxing in parks and at the river.
Brian Davies, Production Manager
(He/Him)
Brian has been working in some part of the cycling industry since 1998, where he started working at a shop in the suburbs of Chicago as a part time job. He’s been a bike messenger in multiple cities, organized Bicycle Film Festival and the North American Cycle Courier Championships in Austin, Texas, and worked in too many bike shops to remember. He has been a Demo Driver for Cannondale, Santa Cruz, and Propain Bicycles. During his time as a demo driver, he has visited just about every major city in the continental US, and a few in Canada. He would like it if you’d bring your dog to him for pats, and your mountain bike to him to make it run better.
William Francis, Programs Director
(He/Him)
William began with the Community Cycling Center as a Safe Routes to School Coordinator in 2018, and has been serving as Programs Director since December 2021. William has been involved with the organization in various capacities over the past 15 years as a customer, volunteer, Bike Camp Instructor, interim ABC Coordinator, and partner when he was working for the Street Trust. William is inspired by the principles of diversity, equity, and inclusion, and supports the Community Cycling Center’s ongoing commitment to transportation justice, especially on behalf of underserved communities. William loves playing/ watching/ talking basketball, backpacking and bikepacking, cooking (and eating!), being a cat parent, and riding bikes all places.
Cole Lalomia, Communications & Marketing Coordinator
(He/Him)
Drawn by the moss and big trees, Cole found Portland to be home after moving from New Jersey. While studying Community Development at Portland State University he spent time working as a student mechanic and instructor at the PSU Bike Hub and leading the PSU Cycling Team. Cole rides bikes mostly because he hates walking. He is also pretty serious about not being too serious while racing bikes at a serious level of competition. He sees bikes as being the most convenient, quickest, and downright best way to get around and hopes that by making cycling more accessible more people will be able to experience the same enjoyment.
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Nat Sheffler, Training & Evaluation Supervisor
(She/They)
Nat came to the CCC in 2018 after working for several other programs (Boston bikes, YMCA Ybike, and REI outdoor school) as an instructor. What do these organizations all have in common? Getting people on bikes and teaching them how to do it safely! When she’s not teaching kids how to use both brakes, she’s off riding on some dirt and/or way too cold in a tent on a bikepacking adventure!
Carl Wilson, Bicycle Mechanic, Salvage Sunday
(He/Him)
Carl Wilson has a very long history with the Community Cycling Center, having worked as a mechanic here since 2003. He does all kinds of mechanic work, like refurbishing bicycles for sale, booking repairs, and taking in donations, and he does a fantastic job at it. He enjoys getting paid to do what he loves – fixing bikes. Prior to joining our team, he worked in construction, telemarketing, and landscaping. Outside of work, he enjoys building bikes, fixing clocks, and watching movies. His favorite ride in Portland is Zoobomb, because it is fast, fun, and goes through beautiful Forest Park.
Elizabeth Wilson, Bookkeeper
(She/Her)
Elizabeth grew up riding her bike in suburban New Jersey, and has been car-free since 2005. She has
spent most of her adult life crunching numbers for small businesses, with non-profits being her favorite. In 2009 Elizabeth was the #2 candidate for a job with the Sonoma County Bicycle Coalition (Santa Rosa, CA), so working with CCC is a dream come true for her! When she isn’t crunching numbers (or even when she is), she is out traveling and exploring the world- her greatest joy in life.